Tracking Pinterest Journey Through Facts and Figures

It was just a matter of time before Pinterest with its unique concept became popular amongst online users. The social networking website has come a long way since its introduction nearly three years back. As you read the following facts and figures culled out by SynpaseIndia, you will come to terms with the Pinterest journey thus far:    

• Women outnumber men on Pinterest by a fair margin.
• Users comprise one-third of the total number of companies all round the world.
• 26% marketers use the social networking website for the distribution of their B2B content.
• The website is ideal for promoting B2C businesses.
• Of the top 15 interest categories, 12 are related to commerce. Jewelery was ranked one, flowers and gifts stood second, food came fourth, books seventh, apparel eleventh, home furnishings fourteenth and toys fifteenth.
• Amongst Americans, mothers are most likely to develop an interest for Pinterest, which has been ranked the No.1 family and lifestyle site for moms.
• A lot of users visit the website through Apple devices like the iPad (55%) and the iPhone (17%).
• Pinterest grew by 379.599% last year with photographs of delicacies playing a vital role in bringing about the phenomenal growth.
• The names of Fortune 100 companies appear frequently on the website.
• More than 20% of the Fortune 100 companies are active on Pinterest.
• In the last six months alone, the fledgling social networking website has grown by 4000%.
• The number of users has exceeded 4 million.
• An average user on Pinterest spends one and a half hours on the website every month.
• The most popular categories in the United States include Fashion, Clothes, Desserts and Birthdays.
• In the United Kingdom, however, the five most popular topics include Venture Capital, Crafts, Blogging Resources, Web Analytics and SEO Marketing.
• 22% Pins come from New York whereas 15% are sent from Los Angeles. Minneapolis and San Francisco too pitch in with significant contributions of 10% and 8% each.
• Pinterest is now generating 3.6% of the total social media traffic on the Internet. This way it has almost come at par with Twitter.
• Time included it in its list of "50 Best Websites of 2011".
• The iPad app for the website was launched in August 2011 whereas its iPhone app was last updated in May 2012.
• Pinterest Mobile, which is meant for non-iPhone users, was launched in Sepetmber 2011.
• With 11 million visits per week, the website finally entered the list of the top 10 social networking services in December 2011.
• As of January 2012, the website had 11.7 million unique users. It was the quickest to break the 10 million unique visitor mark.
• By March 2012, only Facebook and Twitter were ahead it in terms of popularity.
• Japanese electronic commerce company Rakuten, along with others, has invested heavily in Pinterest.
• Post August 10 2012, joining the website did not require a request or invitation from someone else.
• An app (this time for Android) was launched on August 14, 2012.

So, the facts and figures were interesting. Weren't they? You may read other SynapseIndia reviews in order to chart the growth of other prominent social networking websites.

SynapseIndia @ Pinterest 

Why LinkedIn is Not Just Any Other Social Networking Website

You will hear others say that LinkedIn is not just any other social networking website. On inquiring  and cross-checking with others, you will realize that what you heard is actually true. The following analysis by SynapseIndia LinkedIn experts will let you know how LinkedIn scores over its competitors:

When two parties connect with each other on LinkedIn, their interaction generally happens for a business purpose. This is seldom the case in the case of Facebook and Twitter. Many professionals will be hesitant in sharing business-related information on social networking sites other than LinkedIn.

LinkedIn allows a brand to project itself as the expert in the industry. The platform is ideal for an organization to enhance its image and credibility. The popularity of a brand is likely to grow when professionals recommend it to others.

LinkedIn is different from Facebook and Twitter as it does not require a huge number of active users. A niche community alone can serve one's purpose and it may succeed in attracting more professionals than similar groups on other social networking sites. LinkedIn has quickly built a reputation for itself as being tailor-made for professionals and business people. Its usage is prominent in the B2B industry. LinkedIn, one can say, is a highly effective network that helps businesses in building long-term relationships with each other.

 There are many who are hard pressed for time as they work all throughout the day. Because of their tight schedule, such people are not able to attend networking events. LinkedIn provides these professionals with an ideal forum to expand their network and gain new referrals.

Quality is generally preferable to quantity. While trying to gain new references, it is important to do a cross-check and see where the referrals are coming from. LinkedIn offers industry news to its users that can be referred to by a professional as they try  to connect with another fellow professional on the website.

LinkedIn tries to enhance its popularity by offering new products to its users. LinkedIn users can participate in "Groups" to learn about ongoing conversations. What's more, a user can partake in a conversation and come across as someone who is well-informed about the industry.

LinkedIn is not frequented by the easy-going and those with an account on this social networking website are all concerned about their future aspirations. This is one platform that facilitates interactions amongst professionals and encourages them to share references with each other. So, how do you get started on LinkedIn? You need to create your own profile, post good content and reply to others' posts.

You can use LinkedIn as a medium to reach out to the people and companies that you are eager to interact with. In order to create new contacts, you can do a research and send messages thereafter.

There will surely be different communities on LinkedIn and a user can try to identify one that is completely to their liking.                              

It is through the aforementioned analysis and reviews with critical insights that SynapseIndia endeavors to keep its readers well-informed.
          

Tweeting Takes a New Form With Vine, Now Express Yourself Through Videos

SynapseIndia @ Twitter

With a new app coming out almost every other day, here’s another. Twitter has launched a new video app by the name of ‘Vine’. The app to be used on iOS allows its users to create video clips lasting six seconds that can be shared on Twitter, Facebook and the Vine app itself.

SynpaseIndia felt incumbent upon itself to review Vine that has made its presence felt very strongly  post its release. Read more SynapseIndia reviews to learn about other developments from the world of technology. Read More.........