PHP – Offering Fascinating Website along with Dynamic Opportunity for Developers

SynapseIndia @ Google+

A server side scripting language, PHP is employed for web development and is installed in numerous websites and web servers at present. With such a huge demand for this widely used programming language, the PHP development process is also proving highly profitable for creation of attractive websites for worldwide businesses, and a boon for developers at the same time.

The Underlying Benefits

Creation of charismatic websites & dynamic applications is a crucial aspect of PHP development. This open source programming language supports general databases like Oracle, MySQL etc., and comes with a  complete set of features that enable the developers to create mind-boggling applications. Fully loaded & dynamic, PHP development incorporates specific elements within a website  that render it influential and effective for the visitors.

It offers integration of CMS and open source tools to facilitate creation of enhanced applications like Mambo, Zen cart etc. Apart from these, it offers simplicity of use, security against virus attacks, portability of execution on either servers, multiple frameworks for large-scale application development, and powerful in-built functions for developing CRM solutions, e-commerce applications, shopping cart design etc.

Simplicity for Developers

The PHP development fundamentals are easier to understand for even the beginner developers. As this vital technology has progressed, it has brought fresher avenues for the aspiring developers as they can get a lot to learn while easily working with it. But apart from that, the developers are expected to incorporate a certain skill set to prove their worth as a talented PHP developer.

The Expected Skills

Firstly, the developer must have an innovative & open frame of mind to ensure understanding the requirements. Secondly, an unavoidable requisite is that he must possess knowledge on the most recent PHP versions. Finally, the developer must hold the caliber & capability to use the technology platform for delivering robust solution.

Vastly talented PHP developers facilitate extreme ease of PHP development, hence, if you feel like one having proper knowledge in this sphere, you can connect to SynapseIndia and get an amazing work experience while working on different PHP projects. A Microsoft Gold Certified Partner, SynapseIndia is serving industry clients with its PHP development services. Just drop your updated resume at jobs@synapseindia.com

Efficient Magento Development Takes Business Success to New High

SynapseIndia @ Dailymotion

If you think that time has come for providing a refreshing charisma and appeal to your present e-commerce site, then surely go for Magento development, a domain that is proving to be the milestone in web technology. Apart from providing powerful, effective and cost-efficient solutions, this domain helps businesses attain a lot more from their e-commerce platform.

An open-source e-commerce web application, Magento is written in PHP and built using Zend framework. Magneto development has seen a new high with around 150,000 online retailers endorsing for this versatile e-commerce platform, thereby increasing its worth. Not only small e-commerce websites, but even large multinational businesses have accepted and employed the sheer power of this popular e-commerce system.

What it Offers

This web platform employs Model-View-Controller model that differs from a traditional model in respect to the use of a layout file for control of view display and use of blocks.

It provides product display options, convenient transaction options, mobile templates, multi-store & multi-site functionality, loyalty programs, user accounts, product categorization, shopper filtering etc.

It offers a complete set of features along with optimum flexibility & stability for firms for effective management of the functions and appearance of their online stores. Owing to all these factors, it is proving its worth in this competitive market as the perfect tool to maximize the profit of online merchants. Overall, it can be concluded that Magento development has two professional outputs, namely organizing the e-commerce workflow & augmenting business proposition.

The Developer's Trick

Evaluation of the business necessities is a crucial aspect of typical Magento developers who are experts in re-designing of the product showcasing in an efficient manner to boost enhanced selling prospects. Skilled & trained developer professionals in this field enable creation of a powerful online business identity for their business clients and maintain an inflexible work approach towards quality, excellence and supremacy. The adept race of Magento developers easily convert a well-established web portal into a highly popular site by utilizing their extensive programming skills.

If you also have that flash in you to become a successful Magento developer, then visit SynapseIndia to get the precise beginning for your career. A CMMI level 3 company & Microsoft Gold Certified Partner, SynapseIndia offers efficient Magento development services to global clients. Send your up-to-date resume at jobs@synapseindia.com

Drupal Consultants – The Key to Superior CMS Solutions

 SynapseIndia @ Foursquare

 A modern content management system, Drupal enjoys the edge over other open-source website platforms available these days. Similarly, Drupal consultants play a very crucial role in the overall design and development of a CMS solution. Right from the conceptualization till final deployment stage, these consultants work in complete coordination with the project managers to ensure smooth delivery of the project.

These consultants help businesses to attain their goals apart from ensuring optimum profitability for both the entities. As per the current industry trends, hiring a Drupal consultant is becoming a more preferable option as it facilitates you to take advantage of their skill and expertise that further results in high quality solutions in reduced time. Getting sound success in business is the prime motto of every organization and there a number of areas where these consultants can prove highly beneficial.

Expertise Areas

Drupal consultants play a vital role in setting your business apart from others as they take care of the requirements right from scratch of the design and development process to produce a highly appealing design as the final output. They can also port your business website to a robust CMS solution that is not only fully functional but quite effective as well.

Market analysis plays an important role in defining the elements which when put together in the existing solution can provide more productive results in returns. Working on this approach, these consultants conduct a detailed & systematic analysis of the current market trends for the identification of those features that would yield better & more refined results when incorporated in the existing solutions.

They also advice module development solutions that may prove quite effective for the enhancement of features resulting in better output & performance. Post-launch efficient maintenance & support services are another valued offering from these skilled personnel that ensures optimum solutions. Necessary upgrades and enhanced security features are also recommended for satisfaction of users and administrators.

Apart from the skill of these consultants, the tremendous capability of Drupal, that has become a reliable platform for CMS, also cannot be denied, know more about this from the article Why Drupal is an Ideal Choice for a CMS. As far as the current industry scene suggests, more and more experts are needed in this domain and if you think you can be one, just visit SynapseIndia to give a new dimension to your career.

The Demand for Indian PHP Developers Flying High

SynapseIndia @ Slideshare

An open source scripting language, PHP has become the ideal choice of developers around the globe for custom web application development. As per the current market scenario, PHP development fetches  immense scope in the domain of website development and has made a prominent contribution to this sphere.

PHP Developers: Scope in India

In India, PHP development is gaining momentum and with it the soaring  demand for PHP developers is also growing. Developers who are not merely skilled but also well versed with the principles of honest business ethics are most sought after professionals now. As per the recent reports, Indian developers have become the preferred choice for the overseas client for high quality PHP development.

Extremely proficient in PHP programming, the Indian developers employ the latest tools to develop customized web based applications for global industry clients. Worldwide industries now rely on the immense expertise of such developers who have the capabilities to deliver innovative PHP development solutions at the most economical rates.

The PHP Edge

Though challenging, the PHP development domain has proved really beneficial for developers all around the world. All that is required includes sound knowledge of this server-side scripting language and command over other relevant tools and with proper proficiency in this field, the developers can reap huge benefits from this flourishing segment. The benefits offered by this free resource are uncountable and invaluable and hence every IT firm is entering into this domain to tap the best out of it.

The specialty of PHP lies in its compatibility with different databases and its ability to talk across various networks by employing POP3, HTTP, SNMP etc. PHP based websites have an edge over others as they provide seamless performance owing to the lightening fast data processing time and have the ability to handle different data sources. Get to know more about this popular platform via our nicely compiled blog PHP: More than One Reasons to be a Popular Platform

Quest for the Perfect Talent

The current need of time demands for highly talented PHP developers and if you are the one who has a good command over this domain, then just get connected to SynapseIndia career and get the rich experience of working on a gamut of PHP projects. A CMMI level 3 certified IT outsourcing company, SynapseIndia has ample to offer for the fresh talents in this sphere. Just drop your CV at jobs@synapseindia.com

Develop an App for Mobile & Earn with Both Hands!

SynapseIndia @ Google+

Thanks to the multitudinous mobile apps, smartphones have already established themselves as necessities for current day life style. Going forward, most enterprises are moving towards the mobile world in order to reach a bigger client base in quickest possible time.

The Immensely Huge Marketplace:

The mobile market has evolved exponentially thanks to the increasing demand for next-generation technology. Today mobiles are used for lots of functions additionally to attending the incoming and outgoing calls. Efforts are being taken to know the present trends of mobile application development and client demands and to develop properties that attract folks.

Many application development corporations that make apps for mobile devices, are performing on developing added mobile apps on varied platforms as per specific wants. most well-liked smartphone apps cater to areas like travel, weather, news, amusement, info, economy, GPS, social networking, games etc.

A Never Ending Demand:

Adding to the fun of tech-lovers, except smartphones, PCs have additionally brought enough uproare within the commerce. Mobile application development service suppliers are making higher than the most effective apps for pretty much each field. This has become one amongst the foremost progressive and revenue generating industries of recent arena; and also the growing competition is conveyance new challenges for the app developers.

The Big Names:

Apple AppStore, Google Play and BlackBerry Marketplace are the foremost well-liked domains that face Brobdingnagian traffic yet  as huge transfer rate each day; and also the demand is ever increasing with the passing time. although most of the mobile apps are obtainable for complimentary on these internet areas, some escort a tag hooked up. Paid apps are usually targeted to a selected cluster of app lovers/users and most of the time they are available from varied enterprises, that are to be used for a few specific functions.

Be a Developer:

As a developer, it's perpetually a requirement to work out and do an analysis of what platforms or environments to use. this could provide the computer programmer the type of exposure to the tools of the trade that will modify them to deliver a blunder free conclusion.

If you really have it I you, attempt an astounding SynapseIndia career and provides a lift to your career. Post your CV at jobs@synapseindia.com or pay a visit to synapseindia.jobs. This is more than a decade old (13+ years) company, extending its services to any or all the most important countries like United States of America, UK, Canada, Australia, New island etc. Be a part of the SynapseIndia family and feel proud to be a region of the leadership.

Software Engineering: Still as Alluring as Ever!

 SynapseIndia @ Foursquare

Software engineering offers wonderful career opportunities for technology minded individuals, of-course if they are backed with the appropriate skills and education. The earnings are superb, and also the demand for this job ought to stay high for several years to come. As a software engineer, you will be chargeable for making business applications, PC games and data processing software. You will also be expected to develop programs to communicate with operating systems and network communication software.

The degrees required for SW engineering jobs are generally vary depending on the corporate you're applying for. However, most engineers have a degree in some field of ADPS technology. This is among the quickest growing jobs in our technology driven society. But you may conjointly have to be compelled to continue your coaching throughout your career to stay up for the job market. With continued education, you will invariably be ready to style and develop package long into the long run.

One such engineer embraces the responsibility to research desires of an organization they work for, and to make sure that the programs in are devised specifically to satisfy those needs. The process include analysis, testing, creation, programming, coding, development and maintenance. technologies like C, C++ and Java, are few of the primary things you need be master of. And your continued study will earn you remunerative annual earnings as a software engineer.

You will have several career opportunities everywhere the planet and India must be considered as a heaven as there are abundant job opportunities for the qualified and educated IT professionals. There are endless work in the market; all you need to do is to seek them out. When options are so many, getting one that firs your bill will not be a hassle. If you are really up on your toes to make it big as a celebrated software engineer, then try SynapseIndia career. All you need to do is to pay a visit to synapseindia.jobs - find all the jobs available listed there - look for the one that suites you best - and post a query to the given email ID.

How Mobile Applications Can Help to Attain Business Goal?

SynapseIndia @ Pinterest

Thanks to the countless mobile apps, smartphones have already established themselves as essentials for current day lifestyle. Going forward, almost all enterprises are moving toward the mobile world so that they can reach a greater customer base within a short-span of time.

The mobile market has evolved exponentially due to the increasing demand for next-generation technology. Today mobiles are used for a lot of purposes in addition to attending the incoming and outgoing calls. Efforts are being made to understand the current trends of mobile application development and customer demands and to develop properties that attract people.

Many application development firms that create apps for mobile devices, are working on developing value-added mobile apps on various platforms as per specific needs. Most popular smartphone apps cater to areas like travel, weather, news, entertainment, information, economy, GPS, social networking, games etc.

Adding to the fun of tech-lovers, apart from smartphones, tablet PCs have also brought enough uproar in the industry. No doubt, people are questing for more. Mobile application development service providers are devising better than the best apps for almost every field. This has become one of the most progressive and revenue generating industries of recent arena; and the growing competition is bringing new challenges for the app developers.

Apple AppStore, Google Play and BlackBerry Marketplace are the most popular domains that are facing huge traffic as well  as immense download rate every day; and the demand is ever increasing with the passing time. Though most of the mobile apps are available for free on these web spaces, some come with a price tag attached. Paid apps are generally targeted to a specific group of app lovers/users and most of the time they come from various enterprises, which are to be used for some specific purposes.

As a developer, it is always a must to determine and do an analysis of what platforms or environments to use. This would give the programmer the kind of exposure to the tools of the trade that would enable them to deliver an error free end product.

You think you have the same zeal and potential? Try an astounding SynapseIndia career and give a boost to your career. All you need to do is to share your CV at jobs@synapseindia.com or pay a visit to synapseindia.jobs. SynapseIndia is a decade old (13+ years) software and web development specialist, extending its services to all the major countries like US, UK, Canada, Australia, New Zealand etc. Join the SynapseIndia family and feel proud to be a part of the leadership.

SEO & SMO: Redefining Online Promotion!

 SynapseIndia @ Foursquare

Search engine optimization endeavors play a vital role in making a website more recognized to its target group as well on the SERPs. Appropriate SEO services increase the flow of traffic and revenue of a website. Bringing first page ranking or a respectable position on SERPs is also a plus point that digital marketing services bring.  

In SEO, the most recent discussion anyone would be having are the updates that Google introduces on regular basis in terms of serving its users with better search results. Google Panda and Penguin - the algorithmic updates from Google, have been introduced in order to help the regular searchers to be facilitated with high-quality search results on Google SERPs. These updates helped in removing  such websites from the high rank pages the which carried low quality content as well as spam backlinks.

Further, it also helped Google focusing on prime quality distinctive contents and giving ranking on its SERPs consequently. Providers of Google Panda recovery services suggest that the best way to prevent or recover from Panda hit is to become friendly with Panda by reducing the lethal sins performed. This article deals on the measures that can be taken to avoid or recover from Google Panda penalty.

Alongside SEO, online promotion is spreading it's sphere. Thanks to this changing trends online promotion companies in India have now recognized and understood the importance of social media. Along with the traditional optimization tactics, optimizers now specially emphasize on promoting a business, product or service on popular social networking sites like Facebook, Google+, Twitter and Linkedin. Each platform calls for individual way of promotion and SEO experts are now trying to season themselves according to the needs.

Social media are podiums where we can get real people. These platforms bring business closer to their target group. There are plenty of successful campaigns that ran on social networking sites and have turned out as great success. Optimizers come up with innovative ideas of promotion and social media optimization brings-in a lot of challenge and fun. Extensive domain expertise and a great understanding of the target group is must for SMO.

Having said that, this has become evident that there is a huge requirement of SEO and SMO experts who understand the industry and it dynamics in & out; and can effectively manipulate them to churn out the  best of results through their endeavors. If think the field excites you and you are one of them who can mane it big in this arena, drop in your CV to jobs@synapseindia.com or pay a visit to synapseindia.jobs to enjoy a flourishing SynapseIndia career. Trust me, it's worth the try! 

Real Magic of iPhone Apps - Huge Potential For IT Companies

 SynapseIndia @ Foursquare

The launch of iPhone was a major breakthrough in the field of mobile technology, and not to mention, the iPhone applications also took the world by storm. Ever since the development of this highly acclaimed Apple gadget, the success trend has continued till date. The mind blowing apps have fully succeeded in delighting the users with their innovative technological user friendly approach. Currently, the broad domain of these apps comprises of music, weather, entertainment, videos, news, utilities, education, gaming, image viewing & editing, social networking, web etc.

About iPhone & iPhone Apps

Ever since the launch of the first iPhone, there were talks all around about its  stylish looks, sleek touch feature, stunning touch effect graphics and mind blowing applications. This multimedia packed unique gadget became an instant hit in the market among people of all ages. The astounding success of iPhone and its apps resulted in gigantic demand among users which led to the design and development of its other versions that kept the charisma of Apple's gadgets intact. Available for music, weather, gaming, entertainment, social networking etc., the iPhone applications have proved to be a real treat for the users.

Prospects for IT Companies

In order to fully tap the opportunities offered by these apps, multiple IT companies tried their luck in the domain of iPhone app development. Currently almost all major and minor IT firms are engaged in this arena, thereby reaping windfall profits in returns of their investments. As a result, the demand for expert application developers and programmers has also started soaring.

The Need of the Day

Development of iPhone applications requires deep understanding and hands-on expertise on iPhone software development kit  as well as of Mac platforms. To capture the prospering market, companies started hiring extremely proficient application developers who are well-versed in using such technically advanced platforms. Currently, such developers are the real hand behind creation of more than 200,000 approved useful and innovative apps. To survive in this era of  cut-throat competition today, companies are searching for talents that can develop these apps to make a visible mark in the industry.

So, if you have the spark in you to become a successful iPhone app developer, just visit synapseindia.jobs to register a kick start of your SynapseIndia career. The pioneer in IT outsourcing and web development  - “SynapseIndia” is in business for more than 13 years now, which can well of a reason to give it a try.

PHP: More than One Reasons to be a Popular Platform

SynapseIndia @ Foursquare

PHP is an open source web development language and is a great tool to develop powerful and highly compatible websites that extend amazing flexibility in combination with performance as well as security. You will have a steady website that never goes down, works real smooth and is lag-free. A PHP based website is also suitable for powerful web application integration and renders better user experience. Noble social media website like Facebook and some of the leading ecommerce websites are there to prove a point or two in positives about PHP web development technology. Developers can contrive static as well as dynamic websites according to the requirements.   

Why to Try PHP Based Web Development?

• PHP based sites normally have a fast data processing time and extend seamless  performance.
• Such websites are also compatible with a range of operating systems – as disparate as Unix and Windows.
• Facilitates easy content updatability .
• Such websites can also handle different data sources like Sybase, Oracle, MySQL and more.
• Web applications developed using AJAX; Flash etc. can easily be integrated with PHP to enhance the power of your website.
• PHP is also suitable for using custom designs on your website and doing appropriate branding.
• The development code library features a robust syntax resulting in secure design that are easy to use.

Owing to these pluses; PHP has now become the most preferred platform when it comes to developing anything in regard to web. The 2 million mark already developed website has already been crossed and still counting. And this has now become as one of the most alluring career option for enthusiast who want to possess career in open source web development.

If you think, as a PHP developer, you can also crack the jackpot of success, and you are looking for a place to kick start your career, or want a huge leap; you can pay a visit to synapseindia.jobs or send through your CV to jobs@synapseindia.com. SynapseIndia is a CMMi level 3 accredited software and web development company, in business for more than 12 years now. Apart from having a first hand experience in handling a diversified array of projects, you can flourish your creative side as well. Give SynapseIndia career a try today! 

Microsoft.NET Expert: A Career Much Anticipated!

SynapseIndia @ Pinterest

Microsoft.NET application is a software framework that works on Windows operating system. .NET framework is backed by a huge library that supports more than one programming languages. Using this technology, software developers can utilize the code rich language into others. The technology can be clubbed with web services as well as web applications and it works perfect with mobile applications, rich client applications, and rich Internet applications as well.

ASP.NET is a part of Microsoft's .NET framework that includes a massive set of categories that allows a .NET expert to develop ASP.NET applications of varied complexities. The technology leverages the facility of Microsoft's .NET platform to permit developers to contrive data-driven as well as applications to run on Internet.

.NET Development: The Advantages Discussed:

•  Supports extremely different levels of authentication services like smart cards, passwords, wallets, etc.
•  Supports directory services and answers XML based queries.
•  Permits accessing information and applications on various devices.
•  .NET based applications have the ability to trace users and report the most visited sites or web pages.
•  Software integration is an ease with Microsoft.NET.

Being a .NET Developer:

 The recent changes in economy has made it a phenomenon among the developers to look for short-time jobs, that can pay a solid money. At the same time they also want to work for something that get the most bang for your buck against their time and energy to learn new skills. A MS expert is expected to have programming expertise of C#, .NET framework as well ADO. The developer is expected to review technical and design documents and formulate technical approach for building a custom software solution. One such developer can deploy enterprise software solutions with ease.

An experience .NET application developers can develop:

•     B2B/B2C/C2C portals
•     Client-server business applications
•     Applications based on web forms and XML web services
•     Document manager & repository
•     WPF (Windows Presentation Foundation) applications
•     Chat applications
•     Outlook add-ins

Having .NET expertise can open doors to a lucrative career. Out of the liniments of technologies, SynapseIndia extends .NET application development services and has already devised hundreds of software applications for its clients. Click on SynapseIndia career or drop your CV at jobs@synapseindia.com to have a flourishing career in this area.

Why Drupal is an Ideal Choice for a CMS

What makes Drupal stand out amongst the different open-source website platforms available today is its flexibility. On using one of its simple modules called CCK (Content Construction Kit), you can create any type of content viz. stories, books, blog entries, pages, polls etc. On using this new age content management system, a company can have multiple users. The content marketing strategy of an organization becomes more effective when the responsibility of creating and posting blog entries and accepting guest blog posts can be divided amongst different individuals.

The SynapseIndia reviews team will now discuss some other features of Drupal and bust the myths that the CMS is associated with. There is no business owner who does not view security as a major concern. Drupal's in-built security is simply incredible. It is difficult to gain direct access to the individual files stored in this CMS as it completely locks down the directory that it is installed in. What do you think will happen if you type a file name directly in the address bar? In all probability,  a Page Not Found or Access Denied error page will appear within your site.

Dedicated Security Team on the Vigil

Drupal.org has employed a dedicated security team that releases updates periodically. Whenever there is an issue, this team springs into action and sorts the problem out. An interesting characteristic of Drupal installation is that you will instantly receive a notification when an update is released for the main platform or any other contributed module that you had later on added to your CMS.

A Highly Extensible Platform

Extensibility is often the hallmark of a platform or programming language that is widely used by developers all round the world. Like every major CMS, Drupal too is a highly extensible platform whose capability can be enhanced through the addition of plugins, modules and extensions. If you own a Drupal-integrated website and you wish to add a new feature to it, you just need to look for a corresponding module. This kind of facility is readily available to store owners who sell their goods and services to others through an e-commerce website. Moreover, if the performance of a module is found wanting, it can be tailored as per the requirements of its user.

Unfortunately, the widespread popularity of Drupal has been unable in shielding it from criticisms. Here are a few misconceptions that the SynapseIndia reviews team would now like to enlighten its readers about as they have unnecessarily brought harm to its reputation as an ideal CMS:

# Myth 1 – Difficult To Use

This in fact is a libel as Drupal can be used easily. If the CMS is a little hard to install and configure, it does not mean that it is difficult to use.

# Myth 2 – Its Designs Are Boring            

What to say about this? On using the CMS along with PHP, HTML and CSS, you  can make your website look as presentable as you want.

# Myth 3 – It's Slow

The truth is that when you continue adding plugins and modules to your website base on Drupal,  it is bound to slow down.

So, now that you have learned so much about Drupal from our end at SynapseIndia, it is up to you to decide for yourself whether you will choose it as the platform that your website will be based on.

SynapseIndia @ Twitter

How To Increase Your Following on Twitter

Increase Your Twitter Followers

Once an organization has created an account for itself on Twitter, it would obviously like to have as many followers as possible. It is an important goal whose realization is feasible if one follows a coordinated approach. SynapseIndia, an organization based in India whose professionals have thorough knowledge of every leading social networking site, has always tried to enlighten its readers on the most burning issues from the world of technology.

As has been our practice in all of our SynapseIndia reviews, we will again try to leave our readers better informed by sharing some useful tips on how a following on Twitter is maximized:

(a) To begin with, an organization can attach links to its well-written content on Twitter. If people like what they read, they will probably follow the articles and blogs appearing in the future with more curiosity.

(b) You have to be extremely active and there are no two ways about it. If you post comments and retweets and ask questions as often as you can, it is possible that your total number of followers will gradually start increasing.

(c) Now, it has become easy to make people follow your account on Twitter as you can simply place a Twitter button on your website pages.

(d) If you feel that your tweets are not drawing the kind of response that you expected them to, you can start to blog about them.

(e) You could be extremely quick in promoting yourself if you put advertisements on display over Twitter.

(f) In order to to grab the attention of the vast online audience, you could conduct a webinar (a web-based presentation, seminar, lecture or workshop broadcast through the Internet) and talk about your Twitter account on every slide.

(g) You could show your recent tweets on your blog or website through the use of a Twitter widget (SynapseIndia follows this practice).

(h) You could exercise the option of signing up to a directory. Some of the prominent sites include WeFollow, Twellow and Twiends.

(i) The more visible your Twitter account is, the more number of followers it is going to have. So, try putting your links wherever you can. Your links can be made to appear on phone books, address labels, notebooks, company cheques, stickers, discount vouchers, pens and company vehicles. In addition to this, you could use a QR code as well.

(j) You could host a tweetup, an event where people who are active on Twitter come together to meet in person.

(k) Make optimal use of each of the key functions like @ reply, comment, @ mention, # hashtag and retweet.

(l) In order to make your tweets and retweets interesting, you could borrow your content from articles, reports, interesting stories, breaking news, upcoming events and industry gossip.

So, now that you have learned about so many tricks, you can start employing those that could get you your desired results. However, you need to keep in mind quality must never be compromised with for the sake of quantity. It is better to have 100 followers who interact with your regularly than have 1000 people who stay indifferent to your overtures and initiatives.   

SynapseIndia @ Slideshare

Online Search and Social Media Forming Strong Synergy

Of late, the search and social graphs have been peaking whereas two years ago, people had reservations about the relation between search and social media. The year 2013 presents SEO marketers with a world of opportunity to benefit from the symbiotic relationships between online search and social networks. The relationship between the two phenomena has undergone a transformation. Quality content and the relation between social and mobile now have a reasonable bearing on social engagement. Consequently, marketers today have to familiarize themselves with local, social, search and mobile data in order to see how it affects their search engine rankings.

The results of a survey brought to the fore the developments that led to a change in the relationship between search and social media. The survey also offered insights on how the change has been beneficial to marketers. The present scenario has transpired on account of different factors that SynapseIndia will now discuss in detail:

1. Social Media Data Contributing Significantly to Global Data

Over the last couple of years, social media and digital content have constituted 90% of the global data. The growth of social media data in turn is boosted through the widespread use of tablets and smartphones and the creation of location-based data.

2. Social Media Content Most Significant of All
 
Currently, there is no better platform for sharing content than social media. If you still have doubts about this, have a look at the following statistics:
 
Facebook users – 1 billion
Twitter users – 200 million
LinkedIn users – 200 million
Google+ users – 135 million
Content shared on Facebook every month – 3.3 billion pieces
Number of Google+1's per day – 5 billion                                                                                    

Social signals are known to influence rankings. By heeding tweets and +1s, marketers can come to know of the pages that are ideal for performing a keyword search. SynapseIndia itself looks to gain valuable information from its SynapseIndia Twitter and SynaspeIndia LinkedIn profiles.

A search engine expert underlined the role of social signals in search, especially Google Plus, through the following remark:

"Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others."

So, you see that marketers now have a golden opportunity to improve their search engine rankings. By focusing on the content pertaining to social media activities, a marketer can identify the areas that will gain them greater visibility on search engines. Of the total respondents constituting the survey, 80 percent said that they would try to improve their rank through social media.

3. Website optimization for smartphones and tablets    
  
88 percent respondents said that they would optimize their site for tablets and smartphones. A corollary to this will be that search marketers will have access to greater amount of social data.

The current scenario suggests that most organizations will now try to create a synergy between its search and social media teams.

SynapseIndia @ Foursquare

What the Right Social Media Etiquette is

There's no stopping the phenomenal growth of social media right now. With active users on Facebook, Twitter and Google+ numbering in hundreds of millions, social media today has really become a force to reckon with. Marketers have really stood to gain from the popularity of social networking websites, which are bringing more leads for them. Companies that are active on Twitter are able to generate twice the amount of leads per month compared to those who are not. Facebook is providing B2B and B2C companies with new customers and one-third said that the world's leading social network was critical to their business.

Social media marketing allows businesses to reach out to their prospective customers. A social network may facilitate business interactions but this is not its primary function. Businesses need to realize that a social networking site is primarily created in order to allow its members to form communities and build new relationships. Even though a company is keen on achieving its objectives, it still needs to take to social media like a normal user.

SynapseIndia will now talk of the dos and don'ts pertaining to social media marketing that will help businesses in acquitting themselves in the right manner on the prominent community websites of today:

Dos

# Posting updates on a regular basis is a must for every organization. Out of sight is out of mind. Therefore, do not disappear for too long or your followers may forget you completely.

# Today's content, especially that featuring on social media, is no longer limited to written data. When you can grab user attention through pictures, videos and links, make sure that you do not lose out on this opportunity.

# Be extrovert in reaching out to people. A friend will have their own list of friends that one can try to interact with.

# Be prompt in responding to the comments and queries of your clients who must feel that you are concerned about them.

# Make your social media content searchable if you wish that it be optimized.

# Choose an ideal representative for your social media campaign who knows their employers in and out. Such a candidate shall succeed in successfully underlining the ideals and objectives of their organization. Our SynapseIndia Facebook representative has been assigned with a similar role.

# Your presence on social media shall have a purpose. In the absence of achievable goals, you will be no different from an average user. If a strategy is not working, look for an alternative.

Don'ts
# Your eagerness to talk highly of your products and services is justified but don't overdo it.

# Your perspective on an issue may not be shared by all and sundry. Every one has their own opinion that needs to be respected.

# Have the forbearance to respond to every kind of comments. Do not delete or ignore anything.

# There is no harm in disagreeing with someone. However, refrain from being impolite and your conduct will be appreciated by others who take notice of it.

Today, if an organization wishes to pursue its online objectives earnestly, it must have knowledge of social media etiquette.

PHP Usage Scaling Dizzying Heights

PHP has been consistently growing in popularity ever since it was first introduced in the mid 90s. A new report from Netcraft reveals that as of January 2013, as many as 244 million websites had been built through the use of PHP. This really is a staggering figure on considering that the Internet today consists of 630 million websites and nearly 40% of them owe their existence to PHP. It is not without any reason that PHP is preferred by so many web developers. SynapseIndia reviews this popularity as unprecedented. The following points will help readers understand why PHP development has become all the rage:

• First and foremost, PHP is open source, which means that the programming language can be used free of cost.
• All the leading content management systems of today like Drupal, Joomla and WordPress are based on PHP. CMS too is growing in popularity with most website owners preferring to update their content on their own. Consequently, PHP will continue to serve as the most dominant web development tool of all.
• Web developers know that they will be in the majority if they master PHP. Little wonder then that the number of PHP developers is on the rise.
• Prominent e-commerce engines like Magento, Zencart and osCommerce use PHP.
• Netcraft has discovered that Drupal, Joomla, WordPress, Magento, Zencart and osCommerce that all run on PHP have thus far been used in 32 million websites.
• The use of PHP is prominent amongst websites pertaining to industries like Business, Adult, Shopping, Technology, Entertainment, News, Social, Education, Games etc.
• The leading hosting providers that make use of PHP include Softlayer, GoDaddy, Hetzner, Rackspace, OVH, 1and1, HosGator, BlueHost, PEER 1 Hosting and Liquid Web.
• Facebook, one of the most popular social networking websites of our time, is completely based on PHP.   

PHP's Growth Thus Far

The first version of PHP i.e. PHP 1 came out in 1995. It allowed developers to create guestbooks and form-based applications. PHP 2 was released two years later and it had built-in support for other features. By the time a year passed by, 1% of the websites on the Internet had started running on this programming language. It was the third version that was pretty similar to the latest release that is currently in use nowadays. PHP 3 was released in the year 1998 and as its language was different from that of its predecessors, it attracted a lot of developers.

The year 2000 saw the arrival of PHP 4, which had a lot more to offer in terms of functionality. For instance, PHP 4 supported more number of web servers. Netcraft discovered that by September 2001, 1.8 million sites across the Internet were running on PHP. The most recent version of PHP i.e. PHP 5 came out in 2004 and remains the most major release till date.

PHP web development today has really become a force to reckon with and it is becoming stronger by the day.    

SynapseIndia @ Crunchbase

Facts and Figures Highlighting Significance of SEO

Of the different online activities, there is one that is prompting many an orgnization to seek professional assistance. Its significance is such that a lot of companies do not hesitate in shelling out a few extra bucks as they try to realize their online goals. The name of this all-important activity is search engine optimization and the facts and figures (compiled by SynapseIndia) concerning it are mentioned below:

• Blogging is an ideal way of pursuing search engine optimization.
• Last year, businesses spent 24% of their marketing budget on online marketing and 70% of this amount was spent on SEO and social media.
• SEO, blogging and social media are all inbound channels that cost less than outbound channels.
• B2B companies generate the maximum number of leads through search engine optimization. 59% B2B marketers say that SEO plays the most vital role in allowing them to achieve their lead generation goals. Little wonder then that 98% B2B marketers are planning to maintain or increase their search engine budget next year.
• Search engine optimization is also known to play the most influential role in B2C lead generation. 49% B2C marketers say that SEO, followed by social media and pay per click, has the maximum impact on their lead generation goals.

• In matters pertaining to search engine optimization, it is advisable to seek the help of experts. 21% marketers working with agencies were content with the results that they had achieved. Meanwhile, just 11% marketers said that they achieved their desired results by performing SEO-related activities in-house.
• Search engine optimization is in vogue and those who have mastered it are very much in demand these days. Search engine-related job postings have increased considerably and so have people who have mentioned 'SEO' in their LinkedIn profile. Still, search engine employes are not paid handsomely by their employers.
• New York and San Francisco boast of the maximum number of SEO-related job openings. Boston comes fifth, Austin is ranked eleven and Minneapolis stands twelfth.
• Search engine optimization is generally carried out with the aim to increase online traffic.
• B2B companies that implemented SEO programs last year increased their website traffic by 25% whereas those that weren't honest with their efforts saw the overall visits decline by 15%.
• The SEO industry is booming. The term currently appears in 863 million websites. Each month the acronym is used 9.1 million times in online searches. More than 60,000 account holders on Twitter mention it in their respective profiles. The term has also appeared in the title of 13 million blog posts thus far. Amazon.com has 2,700 books on this topic.
• PPC appears more frequently than SEO in the tweets that we see on Twitter every month (282,000 compared to 248,000) even though search-engine related searches and blog posts are more common than anything else.
• Search engine optimization is known to bring quality leads in, ones whose close rate is at par with that of direct traffic and greater than those of referrals, social media, paid search and outbound leads.                                                                                                                                 

If you have a liking for facts and figures, read SynapseIndia reviews dealing with similar topics. Some of these are mentioned below:
Tracking Pinterest Journey Through Facts and Figures
Blogging – A Key Constituent of Online Marketing

Tracking Pinterest Journey Through Facts and Figures

It was just a matter of time before Pinterest with its unique concept became popular amongst online users. The social networking website has come a long way since its introduction nearly three years back. As you read the following facts and figures culled out by SynpaseIndia, you will come to terms with the Pinterest journey thus far:    

• Women outnumber men on Pinterest by a fair margin.
• Users comprise one-third of the total number of companies all round the world.
• 26% marketers use the social networking website for the distribution of their B2B content.
• The website is ideal for promoting B2C businesses.
• Of the top 15 interest categories, 12 are related to commerce. Jewelery was ranked one, flowers and gifts stood second, food came fourth, books seventh, apparel eleventh, home furnishings fourteenth and toys fifteenth.
• Amongst Americans, mothers are most likely to develop an interest for Pinterest, which has been ranked the No.1 family and lifestyle site for moms.
• A lot of users visit the website through Apple devices like the iPad (55%) and the iPhone (17%).
• Pinterest grew by 379.599% last year with photographs of delicacies playing a vital role in bringing about the phenomenal growth.
• The names of Fortune 100 companies appear frequently on the website.
• More than 20% of the Fortune 100 companies are active on Pinterest.
• In the last six months alone, the fledgling social networking website has grown by 4000%.
• The number of users has exceeded 4 million.
• An average user on Pinterest spends one and a half hours on the website every month.
• The most popular categories in the United States include Fashion, Clothes, Desserts and Birthdays.
• In the United Kingdom, however, the five most popular topics include Venture Capital, Crafts, Blogging Resources, Web Analytics and SEO Marketing.
• 22% Pins come from New York whereas 15% are sent from Los Angeles. Minneapolis and San Francisco too pitch in with significant contributions of 10% and 8% each.
• Pinterest is now generating 3.6% of the total social media traffic on the Internet. This way it has almost come at par with Twitter.
• Time included it in its list of "50 Best Websites of 2011".
• The iPad app for the website was launched in August 2011 whereas its iPhone app was last updated in May 2012.
• Pinterest Mobile, which is meant for non-iPhone users, was launched in Sepetmber 2011.
• With 11 million visits per week, the website finally entered the list of the top 10 social networking services in December 2011.
• As of January 2012, the website had 11.7 million unique users. It was the quickest to break the 10 million unique visitor mark.
• By March 2012, only Facebook and Twitter were ahead it in terms of popularity.
• Japanese electronic commerce company Rakuten, along with others, has invested heavily in Pinterest.
• Post August 10 2012, joining the website did not require a request or invitation from someone else.
• An app (this time for Android) was launched on August 14, 2012.

So, the facts and figures were interesting. Weren't they? You may read other SynapseIndia reviews in order to chart the growth of other prominent social networking websites.

SynapseIndia @ Pinterest 

Why LinkedIn is Not Just Any Other Social Networking Website

You will hear others say that LinkedIn is not just any other social networking website. On inquiring  and cross-checking with others, you will realize that what you heard is actually true. The following analysis by SynapseIndia LinkedIn experts will let you know how LinkedIn scores over its competitors:

When two parties connect with each other on LinkedIn, their interaction generally happens for a business purpose. This is seldom the case in the case of Facebook and Twitter. Many professionals will be hesitant in sharing business-related information on social networking sites other than LinkedIn.

LinkedIn allows a brand to project itself as the expert in the industry. The platform is ideal for an organization to enhance its image and credibility. The popularity of a brand is likely to grow when professionals recommend it to others.

LinkedIn is different from Facebook and Twitter as it does not require a huge number of active users. A niche community alone can serve one's purpose and it may succeed in attracting more professionals than similar groups on other social networking sites. LinkedIn has quickly built a reputation for itself as being tailor-made for professionals and business people. Its usage is prominent in the B2B industry. LinkedIn, one can say, is a highly effective network that helps businesses in building long-term relationships with each other.

 There are many who are hard pressed for time as they work all throughout the day. Because of their tight schedule, such people are not able to attend networking events. LinkedIn provides these professionals with an ideal forum to expand their network and gain new referrals.

Quality is generally preferable to quantity. While trying to gain new references, it is important to do a cross-check and see where the referrals are coming from. LinkedIn offers industry news to its users that can be referred to by a professional as they try  to connect with another fellow professional on the website.

LinkedIn tries to enhance its popularity by offering new products to its users. LinkedIn users can participate in "Groups" to learn about ongoing conversations. What's more, a user can partake in a conversation and come across as someone who is well-informed about the industry.

LinkedIn is not frequented by the easy-going and those with an account on this social networking website are all concerned about their future aspirations. This is one platform that facilitates interactions amongst professionals and encourages them to share references with each other. So, how do you get started on LinkedIn? You need to create your own profile, post good content and reply to others' posts.

You can use LinkedIn as a medium to reach out to the people and companies that you are eager to interact with. In order to create new contacts, you can do a research and send messages thereafter.

There will surely be different communities on LinkedIn and a user can try to identify one that is completely to their liking.                              

It is through the aforementioned analysis and reviews with critical insights that SynapseIndia endeavors to keep its readers well-informed.
          

Tweeting Takes a New Form With Vine, Now Express Yourself Through Videos

SynapseIndia @ Twitter

With a new app coming out almost every other day, here’s another. Twitter has launched a new video app by the name of ‘Vine’. The app to be used on iOS allows its users to create video clips lasting six seconds that can be shared on Twitter, Facebook and the Vine app itself.

SynpaseIndia felt incumbent upon itself to review Vine that has made its presence felt very strongly  post its release. Read more SynapseIndia reviews to learn about other developments from the world of technology. Read More.........

Be a Proficient Social Media Optimizer

SynapseIndia @ SlideShare

 

Social networking has become a part and parcel of our lives today. Everyone uses one social media platform or the other and thus businesses are also looking to make most of this great opportunity to reach out to a huge customer base – especially so since the process of reaching out that actually costs a meager fraction of an advertisement budget. 

Advantages of Social Media Marketing:

• It helps in increasing a company’s trustworthiness and goodwill.
• It is also useful for lead generation and attracting new customers.
• It offers a great way to engage your customers and create a brand recall.
• It increases your brand’s credibility and reputation.
• It can also help you in generating a sizable traffic for your site that is likely to convert into customers.
• You can also use it to promote your products through social media channels for increasing your return over investment (ROI).
• This is also a great way to access your customer’s feedback, which can eventually help you in improving your products and services.
• A cost-effective and powerful platform for announcing new products or services for your company.
• Most importantly, you can discover your customers’ preferences and buying habits.

How to Take the Advantage?

You can take advantage of social media marketing in two ways. Either you can do it by yourself or can hire professional social media marketing services to achieve your objectives. Most of the companies today are hiring Indian SEO and SMO companies. Some of these companies have a great reputation in the market and produced outstanding results for their global clientele. If you want make a mark in this particular industry as a professional social media optimizer, then you can visit synapseindia.jobs or can send your resume to jobs@synapse.co.in. Additionally you can follow SynpaseIndia in LinkedIn or Facebook. 

E-retailers Resolutions for 2013: What & How?

E-retailer are actually taking resolutions for the coming year. And this happened because of the overwhelming responses they have received from the buyers, especially in the second half of the current year. SynapseIndia reviews team have compiled results of a recent survey and discussed the resolutions e-marketers are taking. Read more here...

SynapseIndia Reviews the Resolutions of E-Retailers

Ecommerce, the recent buzz word of tech-world, is now a household name now. It won't be wrong to state that people now search for a product online before going to a physical store for buying it. When such is the case, we can guess how and why online selling and buying have become so popular this year. So the community is now all set to cash on this phenomenon in the coming year as well and SynapseIndia reviews team is reviewing these resolutions. To know more click here...

SynapseIndia's Take on Google Wallet

SynapseIndia reviews Google Wallet and its features in and out; and has compiled and simplified the reviews shared by popular tech -blogs. It has actually discussed the pros, security facts and changes made by Google in this amazing mobile payment app. To know more about all these, please click here... 

SynapseIndia @ Youtube

SynapseIndia Review - Connect with Pros & “Follow” them on LinkedIn

SynapseIndia @ CrunchBase

 

In this era, where web has become an indispensable element of urban life, social networking, one of the best merchandise of web has gained the momentum. Having said that LinkedIn deserves special mentioning. The platform introduced itself as a contact listener where users can build and spread their professional circle. But thankfully, it has changed its initial stature and has been emerged as a dependable social networking platform. SynapseIndia review experts believe that it is a place where you can get it touch with the big shots from different industry verticals. When so much is changing for the platform, LinkedIn's newly introduced “Follow” option will add more stars to it. To know more about it click here...