How To Increase Your Following on Twitter

Increase Your Twitter Followers

Once an organization has created an account for itself on Twitter, it would obviously like to have as many followers as possible. It is an important goal whose realization is feasible if one follows a coordinated approach. SynapseIndia, an organization based in India whose professionals have thorough knowledge of every leading social networking site, has always tried to enlighten its readers on the most burning issues from the world of technology.

As has been our practice in all of our SynapseIndia reviews, we will again try to leave our readers better informed by sharing some useful tips on how a following on Twitter is maximized:

(a) To begin with, an organization can attach links to its well-written content on Twitter. If people like what they read, they will probably follow the articles and blogs appearing in the future with more curiosity.

(b) You have to be extremely active and there are no two ways about it. If you post comments and retweets and ask questions as often as you can, it is possible that your total number of followers will gradually start increasing.

(c) Now, it has become easy to make people follow your account on Twitter as you can simply place a Twitter button on your website pages.

(d) If you feel that your tweets are not drawing the kind of response that you expected them to, you can start to blog about them.

(e) You could be extremely quick in promoting yourself if you put advertisements on display over Twitter.

(f) In order to to grab the attention of the vast online audience, you could conduct a webinar (a web-based presentation, seminar, lecture or workshop broadcast through the Internet) and talk about your Twitter account on every slide.

(g) You could show your recent tweets on your blog or website through the use of a Twitter widget (SynapseIndia follows this practice).

(h) You could exercise the option of signing up to a directory. Some of the prominent sites include WeFollow, Twellow and Twiends.

(i) The more visible your Twitter account is, the more number of followers it is going to have. So, try putting your links wherever you can. Your links can be made to appear on phone books, address labels, notebooks, company cheques, stickers, discount vouchers, pens and company vehicles. In addition to this, you could use a QR code as well.

(j) You could host a tweetup, an event where people who are active on Twitter come together to meet in person.

(k) Make optimal use of each of the key functions like @ reply, comment, @ mention, # hashtag and retweet.

(l) In order to make your tweets and retweets interesting, you could borrow your content from articles, reports, interesting stories, breaking news, upcoming events and industry gossip.

So, now that you have learned about so many tricks, you can start employing those that could get you your desired results. However, you need to keep in mind quality must never be compromised with for the sake of quantity. It is better to have 100 followers who interact with your regularly than have 1000 people who stay indifferent to your overtures and initiatives.   

SynapseIndia @ Slideshare

Online Search and Social Media Forming Strong Synergy

Of late, the search and social graphs have been peaking whereas two years ago, people had reservations about the relation between search and social media. The year 2013 presents SEO marketers with a world of opportunity to benefit from the symbiotic relationships between online search and social networks. The relationship between the two phenomena has undergone a transformation. Quality content and the relation between social and mobile now have a reasonable bearing on social engagement. Consequently, marketers today have to familiarize themselves with local, social, search and mobile data in order to see how it affects their search engine rankings.

The results of a survey brought to the fore the developments that led to a change in the relationship between search and social media. The survey also offered insights on how the change has been beneficial to marketers. The present scenario has transpired on account of different factors that SynapseIndia will now discuss in detail:

1. Social Media Data Contributing Significantly to Global Data

Over the last couple of years, social media and digital content have constituted 90% of the global data. The growth of social media data in turn is boosted through the widespread use of tablets and smartphones and the creation of location-based data.

2. Social Media Content Most Significant of All
 
Currently, there is no better platform for sharing content than social media. If you still have doubts about this, have a look at the following statistics:
 
Facebook users – 1 billion
Twitter users – 200 million
LinkedIn users – 200 million
Google+ users – 135 million
Content shared on Facebook every month – 3.3 billion pieces
Number of Google+1's per day – 5 billion                                                                                    

Social signals are known to influence rankings. By heeding tweets and +1s, marketers can come to know of the pages that are ideal for performing a keyword search. SynapseIndia itself looks to gain valuable information from its SynapseIndia Twitter and SynaspeIndia LinkedIn profiles.

A search engine expert underlined the role of social signals in search, especially Google Plus, through the following remark:

"Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others."

So, you see that marketers now have a golden opportunity to improve their search engine rankings. By focusing on the content pertaining to social media activities, a marketer can identify the areas that will gain them greater visibility on search engines. Of the total respondents constituting the survey, 80 percent said that they would try to improve their rank through social media.

3. Website optimization for smartphones and tablets    
  
88 percent respondents said that they would optimize their site for tablets and smartphones. A corollary to this will be that search marketers will have access to greater amount of social data.

The current scenario suggests that most organizations will now try to create a synergy between its search and social media teams.

SynapseIndia @ Foursquare