Tracking Pinterest Journey Through Facts and Figures

It was just a matter of time before Pinterest with its unique concept became popular amongst online users. The social networking website has come a long way since its introduction nearly three years back. As you read the following facts and figures culled out by SynpaseIndia, you will come to terms with the Pinterest journey thus far:    

• Women outnumber men on Pinterest by a fair margin.
• Users comprise one-third of the total number of companies all round the world.
• 26% marketers use the social networking website for the distribution of their B2B content.
• The website is ideal for promoting B2C businesses.
• Of the top 15 interest categories, 12 are related to commerce. Jewelery was ranked one, flowers and gifts stood second, food came fourth, books seventh, apparel eleventh, home furnishings fourteenth and toys fifteenth.
• Amongst Americans, mothers are most likely to develop an interest for Pinterest, which has been ranked the No.1 family and lifestyle site for moms.
• A lot of users visit the website through Apple devices like the iPad (55%) and the iPhone (17%).
• Pinterest grew by 379.599% last year with photographs of delicacies playing a vital role in bringing about the phenomenal growth.
• The names of Fortune 100 companies appear frequently on the website.
• More than 20% of the Fortune 100 companies are active on Pinterest.
• In the last six months alone, the fledgling social networking website has grown by 4000%.
• The number of users has exceeded 4 million.
• An average user on Pinterest spends one and a half hours on the website every month.
• The most popular categories in the United States include Fashion, Clothes, Desserts and Birthdays.
• In the United Kingdom, however, the five most popular topics include Venture Capital, Crafts, Blogging Resources, Web Analytics and SEO Marketing.
• 22% Pins come from New York whereas 15% are sent from Los Angeles. Minneapolis and San Francisco too pitch in with significant contributions of 10% and 8% each.
• Pinterest is now generating 3.6% of the total social media traffic on the Internet. This way it has almost come at par with Twitter.
• Time included it in its list of "50 Best Websites of 2011".
• The iPad app for the website was launched in August 2011 whereas its iPhone app was last updated in May 2012.
• Pinterest Mobile, which is meant for non-iPhone users, was launched in Sepetmber 2011.
• With 11 million visits per week, the website finally entered the list of the top 10 social networking services in December 2011.
• As of January 2012, the website had 11.7 million unique users. It was the quickest to break the 10 million unique visitor mark.
• By March 2012, only Facebook and Twitter were ahead it in terms of popularity.
• Japanese electronic commerce company Rakuten, along with others, has invested heavily in Pinterest.
• Post August 10 2012, joining the website did not require a request or invitation from someone else.
• An app (this time for Android) was launched on August 14, 2012.

So, the facts and figures were interesting. Weren't they? You may read other SynapseIndia reviews in order to chart the growth of other prominent social networking websites.

SynapseIndia @ Pinterest