Of late, the search and social graphs have been peaking whereas two years ago, people had reservations about the relation between search and social media. The year 2013 presents SEO marketers with a world of opportunity to benefit from the symbiotic relationships between online search and social networks. The relationship between the two phenomena has undergone a transformation. Quality content and the relation between social and mobile now have a reasonable bearing on social engagement. Consequently, marketers today have to familiarize themselves with local, social, search and mobile data in order to see how it affects their search engine rankings.
The results of a survey brought to the fore the developments that led to a change in the relationship between search and social media. The survey also offered insights on how the change has been beneficial to marketers. The present scenario has transpired on account of different factors that SynapseIndia will now discuss in detail:
1. Social Media Data Contributing Significantly to Global Data
Over the last couple of years, social media and digital content have constituted 90% of the global data. The growth of social media data in turn is boosted through the widespread use of tablets and smartphones and the creation of location-based data.
2. Social Media Content Most Significant of All
Currently, there is no better platform for sharing content than social media. If you still have doubts about this, have a look at the following statistics:
Facebook users – 1 billion
Twitter users – 200 million
LinkedIn users – 200 million
Google+ users – 135 million
Content shared on Facebook every month – 3.3 billion pieces
Number of Google+1's per day – 5 billion
Social signals are known to influence rankings. By heeding tweets and +1s, marketers can come to know of the pages that are ideal for performing a keyword search. SynapseIndia itself looks to gain valuable information from its SynapseIndia Twitter and SynaspeIndia LinkedIn profiles.
A search engine expert underlined the role of social signals in search, especially Google Plus, through the following remark:
"Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others."
So, you see that marketers now have a golden opportunity to improve their search engine rankings. By focusing on the content pertaining to social media activities, a marketer can identify the areas that will gain them greater visibility on search engines. Of the total respondents constituting the survey, 80 percent said that they would try to improve their rank through social media.
3. Website optimization for smartphones and tablets
88 percent respondents said that they would optimize their site for tablets and smartphones. A corollary to this will be that search marketers will have access to greater amount of social data.
The current scenario suggests that most organizations will now try to create a synergy between its search and social media teams.
The results of a survey brought to the fore the developments that led to a change in the relationship between search and social media. The survey also offered insights on how the change has been beneficial to marketers. The present scenario has transpired on account of different factors that SynapseIndia will now discuss in detail:
1. Social Media Data Contributing Significantly to Global Data
Over the last couple of years, social media and digital content have constituted 90% of the global data. The growth of social media data in turn is boosted through the widespread use of tablets and smartphones and the creation of location-based data.
2. Social Media Content Most Significant of All
Currently, there is no better platform for sharing content than social media. If you still have doubts about this, have a look at the following statistics:
Facebook users – 1 billion
Twitter users – 200 million
LinkedIn users – 200 million
Google+ users – 135 million
Content shared on Facebook every month – 3.3 billion pieces
Number of Google+1's per day – 5 billion
Social signals are known to influence rankings. By heeding tweets and +1s, marketers can come to know of the pages that are ideal for performing a keyword search. SynapseIndia itself looks to gain valuable information from its SynapseIndia Twitter and SynaspeIndia LinkedIn profiles.
A search engine expert underlined the role of social signals in search, especially Google Plus, through the following remark:
"Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others."
So, you see that marketers now have a golden opportunity to improve their search engine rankings. By focusing on the content pertaining to social media activities, a marketer can identify the areas that will gain them greater visibility on search engines. Of the total respondents constituting the survey, 80 percent said that they would try to improve their rank through social media.
3. Website optimization for smartphones and tablets
88 percent respondents said that they would optimize their site for tablets and smartphones. A corollary to this will be that search marketers will have access to greater amount of social data.
The current scenario suggests that most organizations will now try to create a synergy between its search and social media teams.
SynapseIndia @ Foursquare
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