Of the different online activities, there is one that is prompting many an orgnization to seek professional assistance. Its significance is such that a lot of companies do not hesitate in shelling out a few extra bucks as they try to realize their online goals. The name of this all-important activity is search engine optimization and the facts and figures (compiled by SynapseIndia) concerning it are mentioned below:
Tracking Pinterest Journey Through Facts and Figures
Blogging – A Key Constituent of Online Marketing
- Blogging is an ideal way of pursuing search engine optimization.
- Last year, businesses spent 24% of their marketing budget on online marketing and 70% of this amount was spent on SEO and social media.
- SEO, blogging and social media are all inbound channels that cost less than outbound channels.
- B2B companies generate the maximum number of leads through search engine optimization. 59% B2B marketers say that SEO plays the most vital role in allowing them to achieve their lead generation goals. Little wonder then that 98% B2B marketers are planning to maintain or increase their search engine budget next year.
- Search engine optimization is also known to play the most influential role in B2C lead generation. 49% B2C marketers say that SEO, followed by social media and pay per click, has the maximum impact on their lead generation goals.
- In matters pertaining to search engine optimization, it is advisable to seek the help of experts. 21% marketers working with agencies were content with the results that they had achieved. Meanwhile, just 11% marketers said that they achieved their desired results by performing SEO-related activities in-house.
- Search engine optimization is in vogue and those who have mastered it are very much in demand these days. Search engine-related job postings have increased considerably and so have people who have mentioned 'SEO' in their LinkedIn profile. Still, search engine employes are not paid handsomely by their employers.
- New York and San Francisco boast of the maximum number of SEO-related job openings. Boston comes fifth, Austin is ranked eleven and Minneapolis stands twelfth.
- Search engine optimization is generally carried out with the aim to increase online traffic.
- B2B companies that implemented SEO programs last year increased their website traffic by 25% whereas those that weren't honest with their efforts saw the overall visits decline by 15%.
- The SEO industry is booming. The term currently appears in 863 million websites. Each month the acronym is used 9.1 million times in online searches. More than 60,000 account holders on Twitter mention it in their respective profiles. The term has also appeared in the title of 13 million blog posts thus far. Amazon.com has 2,700 books on this topic.
- PPC appears more frequently than SEO in the tweets that we see on Twitter every month (282,000 compared to 248,000) even though search-engine related searches and blog posts are more common than anything else.
- Search engine optimization is known to bring quality leads in, ones whose close rate is at par with that of direct traffic and greater than those of referrals, social media, paid search and outbound leads.
Tracking Pinterest Journey Through Facts and Figures
Blogging – A Key Constituent of Online Marketing
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